Digital Marketing / Marketing and advertising / Online Marketing are some of the most used terms of this marketplace today. However, it is sadly just a lot of jargon for most of the people who hear it and employ it to convey their view. What exactly is digital marketing and what part of it essential for today’s business person? We’re here to break it down you r in the simplest words possible.

Online Marketing in actual fact marketing of marketing onto digital platforms so as to contain onto your loyal consumers as well as increase your reach to new potential target audience swiftly.

That is it. That is what Online marketing is. There are some further questions demand attention to solve your confusion; such as:
Is digital marketing the same as social media affiliate marketing?
The answer is absolutely. Digital / Internet marketing is really a wider concept along with social media marketing in the sense that, all social media platforms are available digitally i.e. over the internet. However, there are other platforms that come under digital marketing other than social media promotion and marketing.

What are the concepts and platforms of digital marketing?

The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing promotions. This concept is called “Search Engine Marketing” or Sem.

Search Engine Marketing is marketing of one’s product on motors like google such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.

Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Web site. Search Engine Optimization is a connected with developing your website’s content in a way that allows the search engine’s algorithm to crawl and try out your website efficiently. It may be a way to get higher rankings their search results on search engine; helping us to possess a better hand at SEM.
SEO is a principal necessity of any and every web master as it assists stand out on the list of sea of websites we see today.

Social Media Marketing is a concept that comprises of campaigns designed to publicize your product or service on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it to be able to products that have a B2C segment.

There is a useful concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple times. It can be seen as all the consumer on various platforms, websites and showing your personalized ad copy these people so as preserve reminding them with regards to their visit to expenses.

This also enables us to maintain another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and a lot more.

However, for a great digital / Internet marketing experience, a campaign needs to be developed using all the above mentioned set-ups.

Power Marketing Group Consultants Sydney – Strategy Social Internet & Content

304 George St, Sydney NSW 2000, Australia

+61 422 967 771

https://goo.gl/maps/5BzgZ9gPdGng6pRa8

Posted on:
April 25, 2019